Which TPB construct reflects beliefs about ease or difficulty of performing the behaviour?

Which TPB construct reflects beliefs about ease or difficulty of performing the behaviour?

• A. Attitude.
• B. Subjective norms.
• C. Perceived behavioural control.
• D. Behavioral intention.

Answer: (C)

Perceived behavioral control is the belief about how easy or hard it will be to perform the behavior. It captures both what you think you can do (your confidence or self-efficacy) and what you think might help or hinder you (resources, time, access, obstacles). When perceived control is high, you’re more likely to form a strong intention to act, and the behavior is more likely to occur, even if other factors are neutral. If you sense many barriers, perceived control is low, and intention and action are less likely, even with a positive attitude and supportive social norms. This construct works alongside attitude (how favorable or unfavorable you feel about the behavior) and subjective norms (perceived social pressure), and it can also influence behavior directly when you feel control is high or low. For example, believing you can start a daily fruit snack habit because you have fresh fruit available and time to prepare it increases perceived control and the likelihood of following through.

Perceived behavioral control is the belief about how easy or hard it will be to perform the behavior. It captures both what you think you can do (your confidence or self-efficacy) and what you think might help or hinder you (resources, time, access, obstacles). When perceived control is high, you’re more likely to form a strong intention to act, and the behavior is more likely to occur, even if other factors are neutral. If you sense many barriers, perceived control is low, and intention and action are less likely, even with a positive attitude and supportive social norms. This construct works alongside attitude (how favorable or unfavorable you feel about the behavior) and subjective norms (perceived social pressure), and it can also influence behavior directly when you feel control is high or low. For example, believing you can start a daily fruit snack habit because you have fresh fruit available and time to prepare it increases perceived control and the likelihood of following through.